THE FIRST ENDURO-LUME TIMEPIECE
No button to press. No two-second timer.
Just a constant, cool white glow.
Twelve purpose-built light emitting diodes are concealed beneath the bezel. Specialized circuitry and precision materials engineering enable the Enduro-Lume™ system to clearly illuminate the entirety of the dial at all times, while achieving incredibly long battery life (up to 3+ years).
American innovation + Swiss expertise
Enduro-Lume™ illumination systems are made in the USA (80% U.S. content) and our timepieces are assembled in Switzerland with Swiss-made movements.
257 prototypes. Precision engineering and hand finishing across three U.S. states. Our patent-pending illumination system is, as one reviewer put it, "true American innovation in the watch industry." It's about time.
80% U.S. CONTENT